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The Art of Selling Homes That Don’t Yet Exist

When Fredrik Eklund goes wall street of Manhattan, he discovers his handiwork everywhere. As one of the citys more influential real estate agents and the breakout stareccentric, dramatic, wonderfully dressedof Bravos Million Dollar Listing New York, the 39 -year-old Swede not only sells existing suites but too working in cooperation with inventors and designers on developing the homes of the future. And hes very good at it: In Eklunds 13 -year career, he and his team have sold out 50 brand-new constructs to the motif of $2.5 billion. From monotone photography and tactical lighting to his clients own future-self ideals, theres nothing he wont use to create desire and make a sale.


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Slide: 1 / of 9. Caption: The exterior of 11 North Moore Street in Tribeca, a 2014 campaign that Eklund helped develop.Courtesy of Douglas Elliman

Slide: 2 / of 9. Caption: 11 North Moore St. Courtesy of Douglas Elliman

Slide: 3 / of 9. Caption: 215 Sullivan St. Courtesy of Douglas Elliman

Slide: 4 / of 9. Caption: 215 Sullivan St. Courtesy of Douglas Elliman

Slide: 5 / of 9. Caption: 456 West 19 th St.Courtesy of Douglas Elliman

Slide: 6 / of 9. Caption: 456 West 19 th St.Courtesy of Douglas Elliman

Slide: 7 / of 9. Caption: 36 Bleecker St. 5BCourtesy of Douglas Elliman

Slide: 8 / of 9. Caption: 415 Greenwich St. Courtesy of Douglas Elliman

Slide: 9 / of 9. Caption: 415 Greenwich St. Courtesy of Douglas Elliman

Slide: 1 / of 9 Caption: The exterior of 11 North Moore Street in Tribeca, a 2014 campaign that Eklund helped develop.Courtesy of Douglas Elliman Slide: 2 / of 9 Caption: 11 North Moore St. Courtesy of Douglas Elliman Slide: 3 / of 9 Caption: 215 Sullivan St. Courtesy of Douglas Elliman Slide: 4 / of 9 Caption: 215 Sullivan St. Courtesy of Douglas Elliman Slide: 5 / of 9 Caption: 456 West 19 th St.Courtesy of Douglas Elliman Slide: 6 / of 9 Caption: 456 West 19 th St.Courtesy of Douglas Elliman Slide: 7 / of 9 Caption: 36 Bleecker St. 5BCourtesy of Douglas Elliman Slide: 8 / of 9 Caption: 415 Greenwich St. Courtesy of Douglas Elliman Slide: 9 / of 9 Caption: 415 Greenwich St. Courtesy of Douglas Elliman ” I always try to sell beings on the next form of themselves .” Cait Oppermann

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