Famous sororities have offered creators the perfect stage to design fantasy contexts, says Chris Hall
Caligula throwing “states parties ” ,” was how the funk musician Rick James described the famed Studio 54 in New York, which opened in 1977. There was a cocaine snorting” Man and the Spoon” peculiarity that they are able to descend from the ceiling when required, there were pilings of cash in the back chamber, unisex bathrooms and stunts like Bianca Jagger riding a mare on the dancefloor led by a naked gentleman covered in gold glitter.
The key occasion about Studio 54, which is available in a brand-new exhibition about world organization culture at Vitra Design Museum, was its adaptability. It could become a different imagination environ to act as backdrop for the outrageous dress and theatre of the working party goers- such as when four tonnes of glitter were plummeted from the club’s ceiling on New Year’s Eve or when the fashion designer Valentino had a circus-themed birthday party with sand and mermaids on trapezes.
” The 60 s and 70 s find the rise of the idea that you don’t design a nightclub, you bring the minimal intend factors to make a nightclub ,” says Catharine Rossi, a intend historian at Kingston University, who has co-curated the exhibition.” What’s important is not the physical opening- actually the nightclub is just a container. Clubs are made through lighting and sound, psychotropic narcotics and parties .”
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