Famous organizations have offered creators the perfect stage to design fantasy contexts, says Chris Hall
Caligula throwing a party ,” was how the funk musician Rick James described the legendary Studio 54 in New York, which opened in 1977. There was a cocaine snorting” Man and the Spoon” boast that they are able to sink from the ceiling when required, there used to be piles of cash in the back room, unisex bathrooms and stunts like Bianca Jagger travelling a horse on the dancefloor led by a naked human contained within gold glitter.
The key circumstance about Studio 54, which features in a new exhibit about world-wide guild culture at Vitra Design Museum, was its adaptability. It could become a different fantasy surrounding to act as backdrop for the flagrant costumes and theatre of the working party goers- such as when four million tonnes shimmer were plunged from the club’s ceiling on New Year’s Eve or when the fashion designer Valentino had a circus-themed birthday defendant with sand and mermaids on trapezes.
” The 60 s and 70 s realized the rise of the idea that you don’t designing a nightclub, you accompany the minimal motif parts to make a nightclub ,” reads Catharine Rossi, a intend historian at Kingston University, who has co-curated the exhibition.” What’s important is not the physical cavity- really the nightclub is just a receptacle. Clubs are shaped through illuminating and sound, psychotropic stimulants and beings .”
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